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Pamela C. Mittoo
Senior Director
Technical Consumer Research
Coca-Cola
Pam leads Technical Consumer Research team at The Coca-Cola Company is an enthusiastic and innovative Sensory & Consumer Insight champion with a passion leveraging the voice of the consumer to drive growth. Pam drives excellence and delivers critical insights to enable innovation by elevating sensory & consumer science to the next level and integrating data science & responsible AI in the approach.
Pam joined TCCC in 2006 and has over 25 years of consumer-packaged goods experience that includes Research & Development, Market Research and Brand Development in a range of categories: Food & Beverage (retail and Food Service), Personal Care, Child Care, Business-to-Business Marketing.
Pam is an engineer by training but an artist at heart. She has Bachelor of Chemical Engineering degree from the Georgia Institute of Technology (Go Jackets!). In her spare time, she is an avid amateur ballroom dancer and formal national champion. She also loves true crime documentaries and has a passion for understanding the "why" people do the things they do and say the things they say.
