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Restoring An 'Economic Engine' -- Why Green ROI Models Are Important

The following article is an interview with PJ Marshall, cofounder and executive director of Restore the Earth Foundation, a 501(c)(3) nonprofit. Restore the Earth’s mission is to reestablish the earth’s essential forest and wetland ecosystems, by delivering outstanding environmental, social, and economic returns. The organization is restoring one million acres in the Mississippi River Basin and has dubbed this initiative the "North America's Amazon Project." Marshall talks to us about how quantified indicators and monetized metrics are changing the sustainability game. She tells us how visionary leaders such as CITGO, Entergy and VMWare are leveraging investments in landscape-scale restoration to do good and do well.

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