30th Annual


October 25-27, 2010

Hilton Sandestin Beach Golf Resort & Spa
Destin, Florida

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General Session Speakers

General Session 1 -- CSI: The Case of the Chrysanthemum Night Stalker, and Other Crimes Most Foul
F. William "Bill" Zettler
, University of Florida  

Dr. Francis William (Bill) Zettler retired in 2003 after 37 years’ service in the Department of Plant Pathology at the University of Florida at Gainesville his area of research, that of viruses of legumes, tropical fruit plants, and ornamental plants, including aroids (dieffenbachia, caladium, etc.), gladiolus, and orchids. His area of research and consulting activities on plant viruses have taken him to Bolivia, French Polynesia, Papua New Guinea, Solomon Islands, Colombia, Costa Rica, El Salvador, Egypt, Japan, Taiwan, Puerto Rico and the Dominican Republic. He has chaired or co-chaired 3 M.Ag., 14 M.S., 8 Ph.D., and 1 Doctor of Plant Medicine (DPM) students, and has been a member of 1 M.Ag., 16 M.S., 44 Ph.D., and 3 DPM supervisory committees.

For many years, Dr. Zettler taught Plant Virology, a requirement for Plant Pathology majors. Because of his teaching interests, he was asked in 1994 to teach our Fundamentals of Plant Pathology course. In addition, he created the department’s first lower division course "Plants, Plagues, and People” (PPP), which currently has an annual enrollment of over 800, and is one of the most popular general education courses in the UF College of Agriculture. The course takes a chronological look at biology and integrates this subject with human history. In doing so, it covers the time span ranging from the Big Bang, through our own civilization and its future. Plant pathology, while not the main subject in PPP is nevertheless carefully integrated throughout the course, so that the students can see the relevance of Plant Pathology to the earth’s history and human survival. For more than a decade, Dr. Zettler mentored students in our department in his role as the Graduate and Undergraduate Advisor. Our plant pathology undergraduate program is now one of the largest in the United States.

Dr. Zettler has received several honors and awards in recognition of his exceptional talent and accomplishments as a teacher. He received the “Teacher of the Year” award by the UF in 1999-2000. The same year he was awarded “Teacher of the Year” by UF’s College of Agriculture and Natural Resources. In 2001 he received the “Teacher of the Year” award from the American Phytopathological Society, the world’s leading professional society for Plant Pathology. Although retired since 2003, Dr. Zettler continues to serve the department as Emeritus Professor by continuing to teach PLP 2000 every spring and summer B semester. In cooperation with the UF Communications Department, he is also developing distance education versions of PLP 2000 and PLP 3002/5005.

General Session 2 -- Where Have all the Pollinators Gone?
Doug Corbin
, Florida Department of Agriculture

I am an Escambia County Florida resident since Jan. 1990 and live on a part of what use to be my Mom’s Parents estate since retiring from the Navy. As a youth, lived in Pritchard, Ala. Graduated High School went to Univ. South Alabama in Mobile for a short period received my Draft notice for induction and joined the Navy. I achieved my Associates Degree from Pensacola Junior College in 1992.

In March 1994, I hired on with the Florida Department of Agriculture to monitor and maintain the Africa Bee trap line established from Escambia Co. to Washington Co. and include Bay Co. I still maintain and monitor this trap line but also register beekeepers and inspect honeybee hives for disease and pest in the Walton, Okaloosa, Santa Rosa, and Escambia Counties. I am a student in the University Florida Bee College where I am working towards a Master Beekeeper certification.

In 2008 the Florida Association for Volunteer Action in the Caribbean and the Americas (FAVAC), selected me for a Famer to Farmer program to Haiti teaching beekeeping and helping with beekeeping problems. In 2009 FAVACA again selected me to go to Dominica to go to work with the Dominican Beekeepers to teach newer techniques for keeping honeybees.

This past March of 2010, I achieved Master Beekeeper designation from the Univ. of Florida IFAS Bee College with studies mainly in Rural Beekeeping.

General Session 3 – Sustainability and The Scott’s Company
Jan Valentic, SVP, The Scotts Miracle-Gro Company, Marysville, Ohio

Jan Valentic was named the Senior Vice President of Sustainability for The Scotts Miracle-Gro Company in March, 2010. She is responsible for developing the company’s environmental strategy and policies, reporting, and developing relationships with opinion leaders. She works closely with all functional groups to drive sustainability into product, communications, and operations.

Jan joined Scotts in 2007 as the SVP of Global Marketing Services and Growth Platforms in which she oversaw media planning and execution, consumer insights/research and brand/consumer scorecards, interactive and the scotts.com website, the consumer call center, design for packaging/in-store communications/promotions, and the naturals/organics and alternative products.

Prior to Scotts, Jan led customer relationship marketing for four of Microsoft's seven business units (server and tools, gaming, MSN, and mobile) in 29 countries; she was the VP of Global Marketing for Ford Motor Company; and started her career at the Leo Burnett Advertising Agency where she rose to the position of SVP leading accounts such as Hallmark Cards, McDonalds, Oldsmobile division of General Motors, Pillsbury and Keebler.

Jan earned a Bachelors of Science in Music and a Masters of Business Administration. from the University of Illinois in Champaign-Urbana.

Jan loves the outdoors – mountain biking, hiking, kayaking, and playing from the men’s tees in golf. The poetry of Mary Oliver speaks to her connection with nature and she and is known to read poetry to her team. Jan also enjoys growing vegetables and herbs.

General Session 4 -- Use of Color with Landscape Design
Gail Hansen
, University of Florida  

Dr. Gail Hansen is an assistant professor in the Environmental Horticulture Department at the University of Florida. Her teaching and extension focus is sustainable landscapes and her program addresses best design practices and quality of life in residential and urban landscapes. She is also a faculty member in the Center for Landscape Conservation and Ecology (CLCE), and the statewide extension specialist in landscape design. Dr. Hansen has an MLA and PhD in landscape architecture. She worked for a private landscape architecture firm in Gainesville, Florida for eight years and as an adjunct faculty for seven years in the landscape architecture department at UF before joining the environmental horticulture department where she teaches the residential landscape design courses.

General Session 5  -- New and Underutilized Plant Choices
Gary Knox
, University of Florida  

Gary Knox is a long-time gardener in Tallahassee and a Professor of Environmental Horticulture with the University of Florida at the North Florida Research and Education Center in Quincy. He has a professional interest and personal obsession with collecting and evaluating plants. From a research standpoint, he is evaluating plants for their invasive potential as well as their growth under nursery production and their performance in north Florida landscapes. Current plant passions include crapemyrtle, magnolia, hydrangea, rain lilies, hardy palms, succulents, ornamental grasses, ornamental vines and many other plants (so many species, so little time . . .).

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