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September 16-19, 2014
Sheraton Sand Key Resort
Clearwater Beach, Florida

UF IFAS Extension

FSHN Logo

Florida Extension Anniversary

Agenda                                   

Tuesday, September 16, 2014

4:00PM

Registration (until 7:00PM)


Wednesday, September 17, 2014 

7:30AM

Registration (until 5:00PM)

7:30AM

Morning Refreshments

Sponsored by: Vincent Corporation

8:30AM

Welcome and Introductory Remarks

- Renée Goodrich Schneider, Program Coordinator, FSHN, IFAS, UF
- Susan Percival, Chair, FSHN, IFAS, UF
  Presentation 

- Nick Place, Dean, Office of Dean for Extension and Florida Cooperative Extension Office, IFAS, UF

- Elizabeth Baldwin, Program Chair, USDA-ARS

Session 1 – The Global Juice and Beverage Industry

Moderator: Savy DiBenedetto, The Coca-Cola Company

9:00AM

Perspectives on the Citrus Industry in Turkey - Ayşe Özler, Özler Ziraat A.Ş
  Presentation 

9:40AM

The Citrus Industry in Mexico with a Lemon/Lime Focus - Arturo Marroquín Ríos, Grupo Altex   Presentation 

10:20AM

Break

10:40AM

The Evolving World of Green Tea - Makiko Sekiguchi, Takasago
[Please contact speaker for information.
Email: makiko_sekiguchi@takasago.com]

11:20AM

Pineapple Juice in Costa Rica - Alex Odio, TicoFrut   Presentation 

Session 2 – Marketing and Consumer Trends:  US and Beyond

Moderator: Alan Wyland, The Coca-Cola Company

1:30PM

Building on Trends in Citrus for North America - Eric Spenske, Givaudan Flavors Corp.   Presentation 

2:05PM

Vegetable Juice Marketing Trends and Production - Anne Vlahos & Tayo Bisiolu, Vegetable Juice, Inc. - A Naturex Company   Presentation 

2:40PM

Break

3:00PM

The Marketing of Juice Products Worldwide - J. Ross Colbert, Rabobank International     [Please contact speaker for information.
Email: Ross.Colbert@rabobank.com]

3:35PM

Marketing and Food Safety of Farmers Markets and Local Food Operations - Ben Chapman, North Carolina State University   Presentation 

4:10PM

Making a Case for the Healthfulness of Juice - Carol Freysinger, Juice Products Association   Presentation 

6:00PM

Networking Reception (until 7:00PM)

Sponsored by:

- Brown International Corporation, LLC.

- Chemical Systems
- Doehler GmbH
- Firmenich
- Florida Chemical Company, Inc
- Givaudan Flavors Corp
- International Flavors & Fragrances Inc
- Sun Rapt Foods, LLC
- Takasago International Corporation

 

Thursday, September 18, 2014 

7:30AM

Registration (until 5:00PM)

7:30AM

Morning Refreshments

Sponsored by: Givaudan Flavors Corp

Session 3 – The Juice Industry:  Current Messages and Regulatory Environment

Moderator: Keith Schneider, UF, IFAS, FSHN

8:30AM

Keeping OJ Relevant to Today’s Consumers - Doug Ackerman, Florida Department of Citrus   Presentation 

9:05AM

A New Juice and Beverage Company:  Case Study - Greg Steltenpohl, Califia Farms, Inc.     [Please contact speaker for information.
Email: greg@califiafarms.com]

9:40AM

Emotion and the Food Dialogue: Are We All on the Same Page? - Dave Schmidt, IFIC   Presentation 

10:15AM

Break

10:35AM

Food Safety Modernization Act (FSMA):  FDA Proposed Animal Feed Rule
Florida Overview
- Susan Caime Mardenborough, Florida Department of Agriculture and Consumer Services   Presentation 

11:10AM

FSMA Proposed Rule on Sanitary Transportation of Human and Animal Food - C. Stewart Watson, US FDA   Presentation 1    Presentation 2 

Session 4 – Juice and Beverage QA, Processing and Sanitation Considerations

Moderator: Richard Bogey, Florida’s Natural Growers

1:30PM

Slurry Ice Solutions for the Juice Industry - Motti Einhorn, icegen     
[Please contact speaker for information. Email: motti@icegeninc.com]

2:05PM

Validation and Verification Basics for a HACCP System - Steve Guidry, SGS
  Presentation 

2:40PM

Break

3:00PM

Validation for Juice Processing Technologies - Randy Worobo, Cornell University
[Please contact speaker for information. Email: rww8@cornell.edu]

3:35PM

Biosecurity Assessment for Food Defense - William Covert, ADI Global
  Presentation 

4:10PM

Sanitation and the Food Safety/HACCP Program - Debby Newslow, DL Newslow and Associates   Presentation 

5:30PM

Poolside Reception (until 7:00PM)

Sponsored by:

- Enerfab, Inc
- JBT Corporation


Friday, September 19, 2014 

7:30AM

Registration (until 10:00am)

7:45AM

Breakfast

Sponsored by:

- Bell Chem Corp.
- BioSun Flavors & Food Ingredients
- Colores USA
- D L Newslow & Associates, Inc.
- HACCP International
- Safe Chem Inc
- Winniczuk Family

Session 5 – Hot Topics in the Industry: Applied HLB Research

Moderator: Doug Van Strijp, Southern Gardens Citrus   Presentation 

8:30AM

Main Change Trends of Citrus Industry and HLB (Greening) Control in China -Zhifeng Gao, UF, IFAS, FRED   Presentation 

9:15AM

Fruit Drop:  Issues and Causes - Greg McCollum, USDA-ARS
[Please contact speaker for information.
Email: greg.mccollum@ars.usda.gov]

10.00AM

Thermal Treatment of Grove for the Control of HLB - Reza Ehsani, UF, IFAS, CREC     [Please contact speaker for information.
Email: ehsani@ufl.edu]

10:45AM

Antibiotics as HLB Treatment: Efficacy and Implications - Robert Shatters, USDA- ARS      [Please contact speaker for information.
Email: makiko_sekiguchi@takasago.com]

11:30AM

Adjourn

 

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Post-Conference Information

-- AGENDA with Speaker Presentations

-- PROGRAM BOOK with Speaker Abstracts

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